These graphic standards were developed as a method for protecting the graphic brand of Downtown St. Charles, Illinois. It is important to consult with and follow the guidelines below to maintain the integrity of the brand. If you need any additional information, please contact the DSCP office directly at firstname.lastname@example.org or (630) 443-3967.
Below is the logo that can be used for Downtown St. Charles promotional materials. If your downtown business is doing an event or any type of promotion, we highly encourage you to take advantage of these materials. Also, you can download all of the logo files, which will give you access to the main logo and all of the single color logos that are allowed. Download Logo Files
This color palette provides a guide for keeping a consistent color scheme within the community’s communications. Note that professional printing services may request a coated or uncoated palette based on specific printing paper used and quality desired.
PMS: 258 C/3005 U
PMS: 648 C/295 U
PMS: 259 C/259 U
PMS: 021 C/021 U
PMS: 5767 C/582 U
While the logo itself is considered a piece of artwork and should not be changed, additional customizations made to the logo ,such as adding a company name, will require you to purchase the typeface.
The brand vocabulary defined provides a common language that reinforces brand attributes and brand positioning for use in communication materials, press releases, interviews, presentations, and general conversations among Downtown employees, brand partners, area businesses, and internal/external audiences.
The St. Charles Brand Narrative uses emotional language to establish the written character of the St. Charles brand. Stakeholder throughout the community should be encouraged to use all or some of the copy below.
“Downtown St. Charles is an authentic urban experience that can’t be missed. here, you can happily say goodbye to the all-too-familiar places and commonplace experiences and say hello to your unique, cosmopolitan self.
Located on the Fox River, Downtown is anything but mainstream. It’s a lively urban oasis where old meets new. Business meets pleasure. And active outdoor spaces meet active indoor places. Whether you come to visit, work, play or live, your city side will be energized around every corner.
For your foodie side, Downtown features notable historic buildings that are home to mouthwatering eateries. The area is also home to lively bars and clubs that serve up music, cocktails and after dinner fun. Meet up with friends, bring your family, coworkers or clients anytime for inspired breakfasts, lunches, drinks and dinners. Or you can simply enjoy a casual cup of joe at the cozy coffee house or a sweet treat at an ice cream shop.
For your cultural side, the Arcada Theater offers your choice of live concerts and popular movies. The historic and gracious Hotel baker is a charming venue for corporate meetings, dancing, dining, or a deluxe night’s sleep.
The fresh-air loving side of you can enjoy walking, running and biking along the Fox River Trail. You can take in an outdoor concert in Lincoln Park or enjoy the fun-filled play areas at three of the green-infused parks that border the Downtown area. There are outdoor fairs, festival and parades throughout the year that add to the urban spirit. The Fox River offers water-lovers sunny paddleboat cruises alongside energizing kayak and canoeing adventure. Or you can simply take in the relaxing waterfront views.
Downtown is also a hub for business and urban dwellers. Businesses of all sizes enjoy the contagious downtown buzz and convenience. The area also boasts city-style apartments and loft living for those who are seeking an urban vibe. This is a full-service downtown, with everything from a well-stocked grocery to well-situated free parking.
No matter how you define your city side, you can ignite it thoroughly in Downtown St. Charles. Your city side is your chic side. Your savvy side. It lets you feel more connected. More energized. Morning, noon or night, in Downtown S. Charles there’s always something to engage and delight the city side of you.”